Shifting Public Opinion Through Strategic Messaging and Metaphors

How to create messages that resonate where others flounder: Communications expert Anat Shenker-Orosio will focus on concrete skills to build strategic messaging within and among groups, using framing and metaphors to activate your base, persuade the persuadables, and minimize the impact of those who will never agree. By using interactive examples of messaging in political and issue-based campaigns, she will show us how these skills and strategies can most effectively change the conversation and public perception around progressive issue campaigns and goals.

Resistance School @ Berkeley