Shaping Your Communications Strategy Using Data

Feeling overwhelmed by data? Between Facebook Insights, Google Analytics and email open rates, it’s easy to collect spreadsheets of digital stats. But using this data to shape your nonprofit social media metrics and communications strategy is a lot more difficult. This webinar has five must dos for all nonprofits who want to stop just tracking data and start turning it into action.

In this webinar, you will learn how to:

• Pick metrics to measure your campaign performance
• Stop social media side eye and start setting your own baselines
• Treat your digital communications like a science experiment