2018 Progressive Narrative Project - Topline Memo and Recommendations

A consortium of allied progressive groups commissioned comprehensive research including focus groups, social media analysis, and a national survey of independent and Democratic voters. Led by MoveOn.org, and in partnership with the Sierra Club, Planned Parenthood, NARAL Pro-Choice America, Center for Popular Democracy Action, SEIU, and the Working Families Party, this project set out to develop an overarching narrative that succinctly captures the contours of the current political environment to determine what the 2018 election is “about.”