Campaign Zero is a police reform campaign proposed by activists associated with Black Lives Matter, on a website that was launched on August 21, 2015. The plan consists of ten proposals, all of which are aimed at reducing police violence. The campaign's planning team includes Brittany Packnett, Samuel Sinyangwe, DeRay Mckesson, and Johnetta Elzie. The activists who produced the proposals did so in response to critics who asked them to make specific policy proposals. Many of the policies it recommends are already in place as best practice policies of existing police departments. Some of these include the Milwaukee policing survey and the PRIDE act.